Let me be honest. When I tweet, it typically disappears into a void. But Twitter remains my favourite platform, because generally, the more active I am there, the more I grow and the more engagement I get. It’s a numbers game.
Right now, I can’t say the same for Instagram or Facebook.
Twitter is my main source of traffic for this blog, all thanks to the writing community 😊.
This is how I have gotten engagement on Twitter :
1) Hosting writer’s lifts
This is where you encourage people to share links they want to promote. You can like and retweet them and therefore amplify their exposure.
People who are really successful at this read and engage with the respondents. As a result, they gain followers, maybe out of gratitude, curiosity or by virtue of their sheer awesomeness.
It’s hard work. I tip my hat to those who go all in like that!
2) Participating in other people’s writer’s lifts.
This is where you respond to writer’s lifts with the link you want to promote.
There’s no law against promoting several links but don’t be greedy. You will come across as spammy.
I participate in several writer’s lifts a day…In fact, all those I can see when I’m online.
It seems that the same people gather round and engage in them so I’m making a goal to add variety to my tweets. If I’m promoting the same link for a whole week, I introduce it differently. I have 3 different introductions at the very least. This way, it’s less boring to those who always see me. I sometimes also add a picture or a GIF to my tweets.
Edit: it seems that Twitter is now cracking down on duplicate tweets, so you may have to try and make each tweet original (well, change a few words 😉)
Caveat: At the time of writing this, I have been using writerslifts for 6 months. I’ve noticed engagement is going down. Maybe it’s because the space is getting saturated and writer’s lifts are becoming perfunctory, or because the algorithm doesn’t like them anymore. I hope it’s not on its way out, but I’m prepared to pivot.
3) Pin for pins.
That’s where you retweet someone’s pinned tweet and in exchange, they retweet yours.
I do this less often because it seems that people don’t always return the favour. But it’s still a good string to add to your bow. I will do more of these in the future.
4) Using popular hashtags.
One I’ve been using every Sunday is #ThingBigSundayWithMarsha. Its aim is to spread positive, inspiring quotes and insights. It gives good exposure as Marsha retweets most tweets to her large audience.
But you have to know the rules: no political or religious content, no plugging.You rely on people to get curious about you and look you up, so buff up that profile of yours, make it interesting.
5) Answer random questions!
I’m sure you’ve seen these polls and other questions floating around. Love them or hate them, they seem to be very popular in the writing community.
They garner attention, provide exposure to all participants, they can be entertaining, stimulating and you can learn a thing or two.
I can see this trend staying. They encourage connection, discussion, more so than random thoughts sent into the ether. Time will tell if I’m wrong or not.
Although they sometimes feel a bit forced, they can be a way to connect with like-minded people who aren’t likely to unfollow on a whim.
I know I’m not the only one annoyed by the never ending follow-unfollow-refollow dance 😅
It’s about finding your tribe, after all.
It’s always good to be on the lookout for new ways to connect. We do get bored easily nowadays. We crave novelty. As a result, things evolve very quickly. It’s easy to be left behind.
What about you? Any other tactics to share?
Reflect, redefine, rise!